A name badge is a way of identifying yourself and your official capacity as the employee of an enterprise to customers. The name badge concept is not a new development; it is a common feature in many organizations and it has been around for as long as commerce itself. They are made of many different materials such metal, plastic or textile and can be attached to clothing or worn around the neck with a string. Those attached to clothing can be glued using adhesive, pinned or attached using a magnet. The badges identify the organization and allow a space where the name and official capacity of the wearer can be indicated.
Name badges can be thought of as the most convenient form of personal identification as they can be setup to be permanent or temporary and provide instantaneous identification to the customer (or person being served). Temporary name badges allow the wearer to don normal daily wear instead of having to wear uniform with a permanent name sticker on it. Name badges also serve many other purposes not only identification - since they have the emblem or logo of the enterprise they help popularize or advertise the brand.
Though name badges most likely began with business organizations, nowadays they are applied in many other types of institutions e.g. the police, schools, religious institutions etc. In the police and military, they are used to recognize special achievements or rank. All said and done, the one thing we can conclude with certainty about name badges is an employee or an official wearing one is never the same as one without.
Enterprises whose employees wear name badges always strike potential customers as more willing to serve, honest, friendly and courteous and they inspire confidence of good service in the customers. Plus, if an enterprise offers many services and as such has many employees, employees with name badges help save time and alleviate confusion. The customer knows exactly which employee to approach for what service.
Name badges are not for the customer's benefit only. A name badge on an employee shows that he or she is legitimately employed and an employee wearing one knows he/she is recognized as belonging to the organization. Hence, the badges generate a sense of pride and motivate employees to serve customers better. It inspires awe how much difference such a small device as a name badge brings to an organization.
No comments:
Post a Comment